Are points just for the 99%? Should the elite level be called Centaurus or Phoenix?

Stash CEO Jeff Low explains the importance of hierarchy, the actual dollars and cents cost of building a loyalty program, the Howell fallacy, and other things he’s learned from creating 2 loyalty programs from scratch—Expedia’s rewards program and Stash Hotel Rewards.

His conclusion: “While the idea of building your own program might seem grand, it’s not that simple. It takes work, time and resources. And, it’s going to take you away from what you do best, which is taking care of guests.”

Learn how to avoid common mistakes hoteliers make in 8 traps of independent loyalty program design, published by Hotel News Now.