There’s been a lot of talk in our space about more and more boutique hotels joining forces with some of the larger chain brands. Recent coverage in HNN discusses consolidation trends in the boutique lifestyle space with
Boutique hotel entrepreneur Ian Schrager
While these consolidated (formerly independent) properties can offer a different branding experience than the parent corporation, there is often a loss of what made these properties special in the first place. Case in point: In late 2015 I joined my husband on a business trip to Spokane, WA. I typically enjoy staying at boutique hotels when traveling and was excited to book our 2-night stay at the Davenport Grand Hotel. One of Spokane’s newest properties and the largest of the Davenport Collection, it felt grand from the moment I stepped through its doors. While the hotel definitely had a modern boutique look, something about it just seemed a bit cookie-cutter. The property was missing that
Innovation, devotion to service
So how can boutique hotels stay competitive in this fast-changing landscape of consolidation?