What’s missing from your hotel?

Answer: a great loyalty program. Gain a marketing channel with proven ROI, real benefits for your guests, a compelling reason to book direct, and more, without the limitations of a franchise agreement.

Read More

8 Traps of Loyalty Program Design

Are points just for the 99%? Should the elite level be called Centaurus or Phoenix? Stash CEO Jeff Low explains the importance of hierarchy, the actual dollars and cents cost of building a loyalty program, the Howell fallacy, and other things he’s learned from creating 2 loyalty programs from scratch—Expedia’s rewards program and Stash Hotel Rewards. His conclusion: […]

Read More