Do you prefer colorful experiences over shades of grey when you travel? Stash CEO Jeff Low explains in Hotel News Now why travelers who prefer hotels rich in local culture, food, history, music and art are immensely powerful in today’s hotel market. And why melon slices always look the same in chain hotels no matter where you go.

“If Charles Dickens worked in today’s hotel industry, he might tell a tale of two hotels: the large branded hotel and the small independent hotel. His story would likely depict the days leading up to a hotel industry revolution as it’s truly the best of times and the worst of times for those operating in today’s climate.”